Vinco

Clearly a new face for a new era.

Inspired by Clearface, Vinco shouldn't be considered a revival of the typefaces designed by Morris Fuller Benton in the early 20th century. We decided to keep the fascination with the mixture of cursive and vertical elements in the design. We overpassed the warmth and shapely figure of the original characters by making it much tenser, with vertical-formed endings in the lowercase letters.

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